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What Is Pay Per Click?

Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.